Link Popularity

Link Popularity is claimed to be the fundamental factor involved in the Search Engine Optimization - SEO process. It's the measure of a website's quality and quantity of links. Link popularity adds up as an off-page factor contributing towards the quality of content present on each webpage.
The major contribution towards traffic gain and high rankings on search engines, as Google, Yahoo and MSN, is followed up through this link popularity. It helps in the visibility of a webpage among top of Search Engine Result Pages (SERPs). Link popularity can be achieved using various methods as:

Link exchange Internal linking within body content Directory submissions

For improving the link quality and quantity to boost your website's traffic and ranking, here are few suggestions:

-->

Internal linking

Internal linking is very important. Link up your site internally as much as possible. Home page to sub pages. It helps in content quality and navigational structure improvement.

Anchor Text

Anchor Text should be used appropriately within the content. Proper saturation of keywords should be used to direct links through this text within the site or externally. One way links are considered better option than the reciprocal links.

Inbound Links

Inbound Links is a main factor to increasing link popularity of any website. Getting links from pages of higher Page Rank (PR) is a strong promotional tool and boost for any website.
Link popularity is a tool that can change the site's traffic and ranking amazingly on all popular search engines. Hence, if done with care and interest, it's a great asset. Web marketing and promotion companies are using Link Popularity schemes to benefit their clients on Google, Yahoo and MSN.